Hannah Olson Nodskov has been passionate about fashion and entrepreneurship ever since she was a little girl who loved sketching outfits, drawing realistic figures, and creating a small flip-flop business with her mother. But it wasn’t until she was a junior in high school that Hannah decided to stop complaining about a lack of trendy clothes that fit her curvy body and taught herself to sew using Pinterest, YouTube, and Google. It wasn’t long before she was designing outfits that caught the attention of other plus-size teenagers and women.
Boosted by encouragement from friends and family, she debuted Hannah Caroline Couture a year later with a self-produced show in her high school auditorium. After twenty-five friends modeled outfits and other friends stepped in to DJ, emcee, and photograph the event, orders for her custom garments began pouring in. As her interest in business and fashion led her to pursue a business degree from the University of Nebraska at Omaha, Hannah began to feel the love from Omaha’s vibrant, helpful startup community. In 2014, Hannah won a business plan competition at her college that she says pushed her out of her comfort zone to create a unique business plan, present it to a large audience, and then manage the subsequent press coverage.
After attending Full Figured Fashion Week in 2015 where she showcased her designs in the same runway show as such mega brands as Lane Bryant, the door opened for Hannah to transform her hobby business into a sustainable business that grew from a few local orders throughout the year to multiple orders per month from women nationwide as well as in other countries.
Although she currently designs for women of all sizes, Hannah especially focuses her designs and ready-made collections for plus-size women using a larger standard production size than the industry uses. She is passionate about serving a niche of women who struggle with shopping for fashionable clothes that fit well, are comfortable, and take into consideration factors like bigger arms, large busts, nonstandard hourglass shapes, and differently proportioned shapes. “I believe my ability to understand these factors is crucial to the success of my business,” Hannah adds. She draws inspiration for her designs from architecture, interesting juxtapositions, and most often, the fabrics and materials themselves. Her business role model is Christian Siriano, one of the most successful winners of the television show, Project Runway and a vocal supporter of and designer for plus-size women.
Since inception, Hannah Caroline Couture has matured into offering what brings her the most joy: designing evening and bridal wear for the plus-size woman. During the day, Hannah works full-time in her dream role as Marketing Manager at a local sports technology startup, ScoreVision. At night and on weekends, she sews orders, plans social media posts, manages business finances, orders materials, and packs and ships orders to her loyal clientele.
Hannah says her favorite part about owning a business is the opportunity to make a difference in her customers’ lives and the opportunities that have opened up to her because of her business that include learning new skills and traveling to exciting places. Her challenges include balancing her perfectionism tendencies with personal relationships, a social life, and a solid self-care routine. Hannah states that the best piece of advice she ever received is to continuously gather feedback and never stop doing so. “Every time I want to expand or pivot my business, I make sure to ask for feedback from my target market(s) before investing time and resources in the idea,” she adds. “Paying customers guide businesses down the paths they’re supposed to follow.”
Being an entrepreneur has allowed Hannah to gain confidence in herself and her purpose. She advises other entrepreneurs to work on finding the balance between passion, ideas, and solving the problems of a target market. Hannah states, “Passion for something is great, but when things get tough, it isn’t always enough. Having a sustainable market is the best way to enable yourself to continue pursuing your passion.”
Renowned fashion photographer Bill Cunningham once said, “Fashion is the armor to survive the reality of everyday life.” Every time Hannah Olson Nodskov sits in front of her sketch pad or sewing machine, she focuses on bringing light, hope, and love through creative designs that help her customers remember that we are all beautiful, no matter what our size or shape.
For more about Hannah Caroline Couture, visit https://hccdesign.co/.