As a busy Minneapolis mother and wife, Jean Thares always enjoyed her career outside the home that allowed her the flexibility to be there for her family. Still, she recognized the nagging feeling inside that she needed more. After raising her son and daughter, Jean stood at a crossroads, uncertain of where to go next. With help from her husband, she began brainstorming.
A self-professed lover of clothes and unique pieces, Jean had been a long-time loyal customer of Mainstream Boutique, a Minnesota-based women's clothing retailer built to empower, strengthen, and celebrate women through fashion. While researching franchise opportunities, Jean completed several assessments to discover what would make her happy. After each assessment pointed to working with women, Jean decided to take the plunge and open her own Mainstream Boutique.
Jean confesses she was afraid to own a business. “It was definitely easier to keep working for someone else.” While coming to grips with the fact that many new businesses fail, Jean says that weighing the pros and cons became an extremely important part of her research and decision to start a business. She adds, “It’s easy to be inspired by the stories of successful businesses instead of failed businesses. But studying failures is an essential part of the analysis before investing in a business.”
Once Jean made the decision, her opening came together quickly. Four months from the time she decided on the location, signed the franchise and leasing agreements, and hired a contractor to perform the build-out, Jean opened her boutique. Supported by her family and friends as well as other franchise owners, Jean soon realized how much she loved meeting people and helping her clientele find their own unique style and feel good about themselves.
Just like any business, there are challenges that come with the joys. Jean says that hiring and keeping excellent staff is her greatest challenge. “It takes the right person to help a woman find what she looks good in,” she adds. “I have had to adjust my schedule to work nearly every Saturday so I can be there for my customers. Being a present owner, rather than an absent owner, does make a difference to your business, sales, customers, and employees.”
Jean loves the variety that comes with owning a boutique for over two years now. She switches gears a lot between answering emails, posting on social media, working with vendors, directing employees, helping customers, paying bills, and attending networking functions. It is clear she has gained much since opening the boutique. “I’ve grown as a person and have met so many fabulous women. I also have a better understanding and appreciation for challenges in women’s lives.” Although Jean is careful not to focus on the success of the business all the time, she does feel a sense of accomplishment and pride when she looks back and sees how far she’s come as a business owner.
Her advice for someone who wants to open a business is sound. “Research and try to work in the business before signing any agreements. Decide what you are willing and able to sacrifice in your personal life. Find a good bookkeeper. Partner with people who know how to do things you don’t know how to do.”
Mark Twain once said, “Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” There is no question that Jean Thares is a sailor at heart who waited for the right wind to carry her to achieving her dream. And every day when she walks into her boutique, she inspires other women to do the same.
For more about Mainstream Boutique of Northfield, visit: https://www.facebook.com/mainstreamboutiquenorthfield/
Vicky DeCoster is a Certified Life Coach who specializes in helping her clients move past obstacles, create a plan for happiness, and cross the bridge of transition to find a new and fulfilling direction in life. To read more about her and her practice, visit her at crossthebridgecoaching.com.