Entrepreneur

Living Her Passion – Chelsey Erpelding

Chelsey Erpelding in her garden.

Chelsey Erpelding in her garden.

Chelsey Erpelding was a busy mother of two little ones, Edith and Bette, when she first began receiving Reiki, a Japanese technique that uses touch to activate the natural healing processes of the body and restore physical and emotional well-being. From that point on, Chelsey, who had become frustrated with the lack of support for mothers post-birth, was hooked on the nourishing effects of Reiki. Six months later, she began training to become a Reiki Master. It wasn’t long before her passion for healing, gardening, and creating natural products led her to open an online shop, Other Magic, LLC.

Chelsey, who holds a bachelor’s degree in psychology and a master’s degree in public health, always yearned to own a business. But it wasn’t until her path led her to healing work that Chelsey discovered her true passion. After her love of vegetable gardening inspired her to grow more herbs and medicinal plants and contemplate how she could incorporate them into her healing work, Chelsey’s backyard transformed into an organic oasis for roses, mint, lemon balm, yarrow, bee balm, valerian, lavender, sage, thyme, red raspberries, blueberries, goldenrod, anise hyssop, chamomile, and other flowers and vegetables.

In 2017, she began researching how to infuse her garden plants in oils. Soon she was creating nontoxic products to sell through Other Magic, LLC, that include Rose Oil made with yarrow, rose petals, and rosehips; Face Magic Oil made with chamomile, rose hips, and hibiscus that are all high in Vitamin C and great for skin; Magic Salve created with yarrow and plantain that is tailored to help heal deep dryness, burns, scrapes, and bites; and Lemon Balm made to use as a protective coating for hands and lips. Today she is studying herbalism and is excited to grow new plants and create more natural products to sell in her online shop.

Chelsey’s favorite part of owning a business is that she is doing what she loves. When she is not fulfilling the duties of motherhood or performing Reiki for her loyal clientele, Chelsey is busy harvesting her garden and developing products in her kitchen. She says, “Some products can take weeks to prepare, so some days I am creating and other days I am bottling or shipping.” By pursuing her passion, Chelsey claims she has gained a sense of calm about her life. She adds, “I spent most of my twenties trying to find my purpose. I can now happily say that I am finally doing what I feel I am meant to do. I also know now that finding purpose doesn’t always look like a nine-to-five job. Finding purpose means digging into the things you love.”

Supported by her husband Brent, her family, and an incredible group of female friends who are always cheering her on, Chelsey encourages others to find the courage to put themselves out there and pursue their passion, even if it causes them to feel vulnerable. “Sometimes it takes a while to connect all of the dots when thinking about a passion,” she says, “but stick with it. Spend time with people who inspire you, do the things you love as often as you can, and keep your mind open to creative solutions.”

Vincent Norman Peale once said, “The more you lose yourself in something bigger than yourself, the more energy you will have.” When Chelsey Erpelding uses her hands to heal through touch or to plant medicinal herbs in her garden that will eventually be turned into natural products, there is no question she is investing in something much bigger than herself: helping others find happiness and inner-peace through healing.

For more about Chelsey and her products, visit her at https://www.othermagic.org/.

Living Her Passion - Jean Thares

Jean Thares, Owner Mainstream Boutique of Northfield

Jean Thares, Owner Mainstream Boutique of Northfield

As a busy Minneapolis mother and wife, Jean Thares always enjoyed her career outside the home that allowed her the flexibility to be there for her family. Still, she recognized the nagging feeling inside that she needed more. After raising her son and daughter, Jean stood at a crossroads, uncertain of where to go next. With help from her husband, she began brainstorming.

A self-professed lover of clothes and unique pieces, Jean had been a long-time loyal customer of Mainstream Boutique, a Minnesota-based women's clothing retailer built to empower, strengthen, and celebrate women through fashion. While researching franchise opportunities, Jean completed several assessments to discover what would make her happy. After each assessment pointed to working with women, Jean decided to take the plunge and open her own Mainstream Boutique.

Jean confesses she was afraid to own a business. “It was definitely easier to keep working for someone else.” While coming to grips with the fact that many new businesses fail, Jean says that weighing the pros and cons became an extremely important part of her research and decision to start a business. She adds, “It’s easy to be inspired by the stories of successful businesses instead of failed businesses. But studying failures is an essential part of the analysis before investing in a business.”

Once Jean made the decision, her opening came together quickly. Four months from the time she decided on the location, signed the franchise and leasing agreements, and hired a contractor to perform the build-out, Jean opened her boutique. Supported by her family and friends as well as other franchise owners, Jean soon realized how much she loved meeting people and helping her clientele find their own unique style and feel good about themselves.

Just like any business, there are challenges that come with the joys. Jean says that hiring and keeping excellent staff is her greatest challenge. “It takes the right person to help a woman find what she looks good in,” she adds. “I have had to adjust my schedule to work nearly every Saturday so I can be there for my customers. Being a present owner, rather than an absent owner, does make a difference to your business, sales, customers, and employees.”

Jean loves the variety that comes with owning a boutique for over two years now. She switches gears a lot between answering emails, posting on social media, working with vendors, directing employees, helping customers, paying bills, and attending networking functions. It is clear she has gained much since opening the boutique. “I’ve grown as a person and have met so many fabulous women. I also have a better understanding and appreciation for challenges in women’s lives.” Although Jean is careful not to focus on the success of the business all the time, she does feel a sense of accomplishment and pride when she looks back and sees how far she’s come as a business owner.

Mainstream Boutique of Northfield

Mainstream Boutique of Northfield

Her advice for someone who wants to open a business is sound. “Research and try to work in the business before signing any agreements. Decide what you are willing and able to sacrifice in your personal life. Find a good bookkeeper. Partner with people who know how to do things you don’t know how to do.”

Mark Twain once said, “Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” There is no question that Jean Thares is a sailor at heart who waited for the right wind to carry her to achieving her dream. And every day when she walks into her boutique, she inspires other women to do the same.

For more about Mainstream Boutique of Northfield, visit: https://www.facebook.com/mainstreamboutiquenorthfield/

Vicky DeCoster is a Certified Life Coach who specializes in helping her clients move past obstacles, create a plan for happiness, and cross the bridge of transition to find a new and fulfilling direction in life. To read more about her and her practice, visit her at crossthebridgecoaching.com.