entrepreneur

Living Their Passion – Lukas Rix and Mark Kanitz

Nebraska entrepreneurs, Lukas Rix and Mark Kanitz

Nebraska entrepreneurs, Lukas Rix and Mark Kanitz

Lukas Rix believes in leaving things better than how he found them and is always looking for ways to engage the world to do the same. Born and raised in small Nebraska towns, he attended college at Wayne State where he studied Business Marketing and Management. Always a hard worker, Lukas’s passion for entrepreneurship started at a young age as he created a business mowing lawns while working at his mother’s hair salon, the local grocery store, bar, and mini-mart. While still in high school, he founded the first Rustic Treasures in Lyons, Nebraska, with his aunt.

Mark Kanitz has been accustomed to change his entire life. As his father’s pastoral career took the family from small towns in Nebraska to Fort Wayne, Indiana, and eventually to a town of just over one hundred people in South Dakota, Mark learned the value of thriftiness that included garage sale’ing. But it was not until the classically trained organist traveled to Europe that he began to embrace the diversity of different cultures. As their lives intertwined through love and eventually marriage, Lukas and Mark embraced their common interest in thriftiness by opening their first thrift boutique, Rustic Treasures, in Wayne, Nebraska, in May 2012. Since then, the business has been growing, not just in sales but also in square footage.

Boutique thrift store, Rustic Treasures, in Wayne, NE

Boutique thrift store, Rustic Treasures, in Wayne, NE

Mark says the best advice they received in establishing their business in a town of just five thousand residents was to treat their out-of-town shoppers with great care. “Because our customers have made the commitment to drive long distances to come to our stores, we work hard to make them feel welcome,” he adds. A typical day for the entrepreneurs includes diverse challenges such as negotiating an extended lease, spending thousands of dollars on new inventory, or deciding creative ways to display items. Because they face both five dollar and five thousand dollar decisions on a daily basis, Mark and Lukas have learned to choose their battles.

A look at the interior of Rustic Treasures

A look at the interior of Rustic Treasures

Mark and Lukas agree that their one constant challenge is their need for more space to display their unique goods. They accept consignment thrift items that range from small Hummel figurines to large furniture pieces. “We focus on using creativity to display items,” Mark says, “We never know what’s coming in our store next, so we need to spread things out.” The owners found a new way to handle that challenge by opening the 1912 Emporium, a retail décor store that also carries antiques, as well as Prairie in Bloom, an offshoot of 1912 Emporium, in Omaha.

The enthusiastic entrepreneurs’ support comes from each other and people in the community who have rallied behind them and their successes to date. Their favorite part of owning a business is the freedom that comes with each new day to move with the market at a pace big box stores cannot. Because Lukas and Mark must currently live and work in two different communities in order to remain successful, they strive to stay positive and focused on their goals as both business owners and partners in life.

Through all their entrepreneurial adventures, Mark and Lukas have learned that good help is hard to find. Because of that, they focus on treating their employees well. Together, and separately, each says they have gained much from pursuing their passion. “Even on those days when we don’t make a lot in sales, we are both happy because we are doing what we love. You don’t have as much burnout with your job if you have a ‘fire in the belly’ for it,” says Mark.

Mark and Lukas advise anyone wanting to pursue their passion to find a way to do it that’s financially sustainable and to always pay attention to what your customers want. “Start small and let it grow organically,” Mark adds, “We’ve seen too many people try to do it all out of the gate and then fail. Stick to what you’re good at.”

Lukas is a born entrepreneur who always wanted to own a business. Mark would never have had the guts to pursue his passion without him. Now that they’re both fully immersed in the thrift boutique store business, they can’t imagine their lives any other way.

Vicky DeCoster is a Certified Life Coach who specializes in helping her clients move past obstacles, create a plan for happiness, and cross the bridge of transition to find a new and fulfilling direction in life. To read more about her and her practice, visit her at crossthebridgecoaching.com.

Living His Passion - Jason Gilbreath, Reclaimed Enterprises

Jason Gilbreath, Founder and Owner of Reclaimed Enterprises

Jason Gilbreath, Founder and Owner of Reclaimed Enterprises

Jason Gilbreath was living a full life nearly five years ago. He had been working for First National Bank of Omaha for ten years in leadership roles where he was provided tremendous opportunities to learn and challenge himself. While he and his wife, Jenny, raised their four children, Jason served on boards, coached Little League, and spent as much time as possible with family and friends. Still, Jason dreamed of one day opening his own business.

As a home remodeling project led Jason to build a table with reclaimed wood in his garage, he began brainstorming about starting a business that would provide the same kind of wood to others on a larger scale that would positively impact the community by sourcing sustainable materials, performing value-added processing, and ultimately providing high quality reclaimed products. In July 2014 when a bank reorganization led Jason to contemplate a new beginning, he could no longer ignore his long-held dream of starting his own business. And so, Reclaimed Enterprises was born.

Jason said the best piece of advice he received when starting his business was to “Keep moving, fail fast, and find focus.” Through trial and error and several business model transformations, Jason admits that the process of creating and understanding his brand was painful, stressful, and even discouraging at times. He adds, “We just kept moving to find our place. Now we have expertise, focus, good partners, and a business we are proud of. We are getting closer every day to where we want to be.”

Today, Reclaimed Enterprises is focused on facilitating the use of locally reclaimed materials in design and furniture products to reduce blight and divert waste in Omaha and the surrounding area. His past work has included deconstruction projects for establishments like Habitat for Humanity and leaders at Creighton University who asked for his help promoting the reuse of flooring from the original on-campus gymnasium built in 1915. “Most of our early sales were driven by custom designs and builds,” says Jason. “We are now working to expand our sales channels and footprint while continuing to demonstrate our expertise and consistently provide high quality materials and products.”

His support group includes his wife, Jenny, as well as a group of loyal family, friends, partners, vendors, and customers who Jason says help the company grow and become better every day. His favorite part of owning a business is helping others and winning together. His biggest unforeseen challenges have included warranty and employee issues as well as Mother Nature’s unpredictable disposition. Jason candidly describes a typical day as, “Wake up. Try to take care of yourself and your loved ones a bit. Look at short-term items to complete. Sell. Sell. Sell. Take a call. Fix a problem. Get help. Get something done. Do something different. Take a breath. Think about the future. Get some sleep. Repeat.”

The one thing he can do today that he couldn’t a year ago is see a path to long-term success. “It may change,” he adds, “but it is much clearer than it once was.” He has learned many lessons along the way that include asking for help sooner than he thinks he needs it and finding a thought partner he can trust who is beside him through every battle. Through the pursuit of his passion, Jason has gained the sense of accomplishment that comes with building something from nothing that has value to others. Today he is grateful for everything that has come his way, everything he has worked for, and everything that awaits him in his future.

His advice to others who want to pursue their dreams is practical. “Spend time finding those who value your passion before you pursue it. Those people may include customers, partners, vendors, employees, friends, family, and trusted advisers. If you build it, they won’t always come, so find out where they are and what they want from you. Then go and build that.”

Mother Teresa once said, “I only feel angry when I see waste. When I see people throwing away things we could use.” Through his eyes and a creative vision, Jason saw a way to take the Earth’s waste and transform it into beautiful pieces that help keep our land pristine for future generations. Through his impact, Jason Gilbreath is making a difference, one piece of wood at a time.

For more information on Jason and Reclaimed Enterprises, visit http://www.reclaimedenterprises.com/.

Vicky DeCoster is a Certified Life Coach who specializes in helping her clients move past obstacles, create a plan for happiness, and cross the bridge of transition to find a new and fulfilling direction in life. To read more about her and her practice, visit her at crossthebridgecoaching.com.

 

Living Her Passion – Julie Ricceri, Diana’s Papillion Tea Shop

Julie Ricceri, Owner of Diana’s Papillion Tea Shop

Julie Ricceri, Owner of Diana’s Papillion Tea Shop

When Julie Ricceri won a bag of tea from a Facebook contest hosted by The Papillion Tea Shop in 2016, she had just retired from a thirty-two-year career as a special education teacher. Married for thirty-three years and the mother of an adult daughter, Julie was looking forward to a new chapter without any idea that winning that bag of tea would become a pivotal moment in her life.

When Julie visited the tea shop to pick up her bag of tea, she chatted with an employee who was resigning. Julie, who was seeking work a few days a week, was eventually hired by Diana, the owner of the tea shop. Diana had cancer and needed someone to manage the shop while she received treatments. As a friendship between the two women developed, Diana confided in Julie that she wanted someone to take over the shop if the cancer ever became untreatable, perhaps five to ten years down the road. While Julie and Diana contemplated partnering together in the business, Diana traveled to Florida over Christmas. When she returned, she was too ill to work. Julie adds, “She was only able to make it in one more time before she passed away.” Her death left her grief-stricken husband, Des, with the overwhelming task of managing the shop as well as Diana’s affairs. After Julie agreed to stay on and run the business, she asked him to consider renaming the shop, Diana’s Papillion Tea Shop. He agreed and a year later, Julie purchased the shop from him.

Although Julie has always loved tea, she only drank unflavored green tea for its immune boosting power. Once she started working at the tea shop, she began learning about the health benefits of all teas. Today she definitely considers herself a tea aficionado who is passionate about the advantages of drinking a variety of teas cultivated from around the world.

Diana’s Tea Shop, Papillion, NE

Diana’s Tea Shop, Papillion, NE

While owning a business was daunting at first, Julie was inspired by Diana who she says had the imagination and unique abilities to open the shop. Diana’s husband, Des, offered great advice: enjoy every moment. “He didn’t want me to feel guilty about taking over the shop,” Julie adds. Before she tackles anything new, Julie always asks herself, “Would Diana like this? Is this something she would do?” Today, Julie has transformed into a confident entrepreneur who is slowly adding her own unique touches to the shop. Recently she added more tables and a cozy sitting area—a decision that has been very popular with her devoted customers. Her biggest challenge has been determining how much inventory to purchase and finding a balance between the demands of entrepreneurship and her need for occasional downtime. Her biggest surprise is how many of her customers have become her friends. “It really is a blessing,” she says, “I have a whole new set of people in my life that I would not have ever known had I not won that bag of tea!”

Julie’s husband, Ben, is her biggest supporter. He helps her with the books, cleans the shop, and assists with preparations for special events. Her daughter, Nina, also provides encouragement along the way. Finally, Diana’s family always expresses their gratitude to her for keeping the shop open.

Every day, Julie opens the shop at 10:00 a.m., ensures the tea is ready for sampling, stocks the shelves, checks on orders, answers customers’ questions, makes drinks, and chats with the customers. When asked what one word best describes her life today, Julie answered, “Full.” By pursuing her passion, Julie has gained a sense of satisfaction that comes with loving what she does. Although she never expected to be an entrepreneur, Julie has settled quite nicely into her new role and openly embraces everything that goes along with it. When she greets her customers warmly and offers them a place to decompress and enjoy a cup of flavorful tea, there is no question that Julie has found her home.

 Diana would be so proud.

 For more about Julie and the tea shop, visit www.dianaspapillionteashop.com or her Facebook page at https://www.facebook.com/papillionteashop/.

Vicky DeCoster is a Certified Life Coach who specializes in helping her clients move past obstacles, create a plan for happiness, and cross the bridge of transition to find a new and fulfilling direction in life. To read more about her and her practice, visit her at crossthebridgecoaching.com.

Why I Became a Life Coach

Vicky on a hike in the Beartooth Mountain Range, Montana, 2018

Vicky on a hike in the Beartooth Mountain Range, Montana, 2018

It’s a question I’m often asked: Why did you become a life coach? I am often reluctant to answer because as a life coach, the focus is on my clients, not me. When pressed, my answer is always short and simple: Because I love to help people find answers to their deepest questions about themselves and the world around them. But really it goes much deeper than that for me. Coaching others to achieve fulfillment, inner-peace, and their truth is my destiny. In short, I feel it is what I have been put on this earth to do.

As a professional writer for many years, I have become accustomed to questioning life and people around me. In doing so, I have learned that we all have a compelling story to tell. For decades, I had been informally guiding others through major decisions and obstacles when I decided to pursue a certification in life coaching. As my children matured and entered college and the world beyond, I knew it was time for me to follow my own dream. As I stepped outside my comfort zone and began an intensive training course, I was reintroduced to my love of engaging in the kind of deep conversations that instigate introspective reflection and inspire positive change.

To say I am a goal-driven person is an understatement. Setting goals drove me to write five books by the time I was forty-five; become a solo entrepreneur; ride a bike 150 miles in two days with a team; run through the notorious runner’s wall and finish many 10k races; and hike down the side of a mountain during a blizzard. Setting goals is how I made it through all the challenging times when my inner-strength was tested in more ways than I ever imagined. None of us are exempt from tragedy, loss, or heartache—and I am no exception. When I coach my clients to set goals and then hold them accountable to achieve them, it is not just because I have been trained to do that as a coach. It is because I’ve lived it and witnessed the positive results of goal setting first-hand.

Through all my life experiences, I have learned that there are two things most of us require to be happy: perseverance and a purpose. Finding the strength to persevere through the hard times is how I’ve survived all these years and created the life I want for myself. Realizing my purpose is what gets me out of bed every day and makes me look forward to every moment as an opportunity to illustrate to others all they can achieve after creating a clear plan and then taking action.

It brings me great joy when I guide a client out of the darkness and into the light to embrace what they thought was previously impossible. I have been known to jump up and down when I hear a client has stepped outside their comfort zone to achieve a dream, a goal, or a life-changing realization. One thing I have learned throughout the process of working with a variety of clients is that the size of the dream does not matter. What matters is the joy that comes with realizing they deserve everything they want and need in life.

Finally, being a life coach is much more to me than just guiding someone to achieve goals. Being a life coach reinforces my personal mission to share kindness and love with everyone who walks beside me on my path through life. Together we learn. Together we celebrate. Together we brainstorm. Together we are reminded that no matter what our challenges, we are never alone.

 “Taking personal accountability is a beautiful thing because it gives us complete control of our destinies.” ―Heather Schuck

If you are interested in learning more about how life coaching can help you achieve your goals and dreams, reach out to Vicky via the contact page.

 

Vicky DeCoster is a Certified Life Coach who specializes in helping her clients move past obstacles, create a plan for happiness, and cross the bridge of transition to find a new and fulfilling direction in life. To read more about her and her practice, visit her at crossthebridgecoaching.com.

Living His Passion – Kevin Kinzley, Kinzley Photography

Kevin Kinzley, Kinzley Photography, Red Lodge, Montana

Kevin Kinzley, Kinzley Photography, Red Lodge, Montana

Even at a young age, Kevin Kinzley enjoyed looking at photographs. At age fourteen, he was first inspired to own a gallery after walking into Tom Mangelsen’s gallery in Omaha, Nebraska, and realized what a career in photography could look like. Yet it was not until his sophomore year of high school that his true passion for photography began taking flight. As he learned to roll his own film and process and develop prints, Kevin discovered that he was happiest in the dark room and while capturing landscapes and wildlife. But as his journey led him to attend Northwest College in Powell, Wyoming, to study photography, Kevin slowly began to feel unsure about his path and eventually returned home to Rapid City, South Dakota, where he soon met his future wife, Jessica.

After a short stint as a ski bum at Crested Butte, Colorado, Kevin married Jessica. In the fall of 2009, they both returned to Northwest College where he re-enrolled in the photographic communications program and she pursued a nursing degree. After graduating in 2013, Kevin’s wife landed a nursing position at the hospital in Red Lodge, Montana—an area the couple had frequented through college to backpack, camp, and fish in the Beartooth Mountain range. “It was only fitting that Red Lodge would become the place we would start our careers and family,” adds Kevin.

Kevin was finally able to fulfill his long-held dream when he opened his gallery on the main street in Red Lodge in October 2016. Enthusiastically supported by his parents, wife, and others, today Kevin enjoys the ability to create and take action on his own ideas and thoughts on a daily basis. “Owning a business comes with a lot of sacrifice and discipline, but I know at the end of the day, I am creating something really great for my family,” says Kevin. A typical day starts early as he balances daddy and entrepreneurial duties. Some days, he brings his young daughter to work with him before she goes off to school. Once she is settled at school, he edits photographs, completes paperwork, and greets customers from around the world who visit his gallery. He says there are always jobs to work on, prints to order, or building maintenance items to check off his list. Because Red Lodge is essentially the base camp to the Beartooth Mountain range and Yellowstone and draws visitors from afar, Kevin states that he has shipped his prints as far as South Korea.

Photo by Kevin Kinzley (Big Horn Mountains, Lost Twin Lakes, Cloud Peak Wilderness, Wyoming)

Photo by Kevin Kinzley (Big Horn Mountains, Lost Twin Lakes, Cloud Peak Wilderness, Wyoming)

During his photography travels, Kevin has encountered a variety of wildlife including wolves, eagles, elk, birds, bison, owls, and even geckos in Hawaii. Living so close to Yellowstone and the Big Horn Mountain range the past nine years has provided Kevin with wonderful opportunities to capture creatures in their native habitats. “It’s always fascinating to witness and document their interactions without disturbing them,” he adds.

Kevin shares that he has learned much during his journey as an entrepreneur. “Pursuing my passion has taught me to look at the bigger picture and see all the reasons why I am doing this. At the end of the day, I love what I do. I am blessed that I get to pursue something I really enjoy.”

He offers great advice for someone interested in pursuing their passion in life. “Never walk away from your dreams because someone tells you it’s impossible. Find that support system that is going to build you up and be there when you fall short. Always have the ability to believe in yourself and know that although there are going to be bumps, they are all worth it in the end.”

Marc Riboud once said, “Taking pictures is savoring life intensely, every hundredth of a second.” Ever since he was a teenager gazing at Tom Mangelsen’s photographs in a gallery in Omaha, Kevin has been molding his life around his desire to capture the world around him and share it with others. Even when he tried to walk away, his passion for his craft called him back home to where he belongs—in a gallery in Red Lodge, Montana, where his photographs inspire others to stop, breathe in the fresh mountain air, and remember to live fully and with intention.

For more about Kevin and his gallery, visit http://kinzleyphotography.com/.

Vicky DeCoster is a Certified Life Coach who specializes in helping her clients move past obstacles, create a plan for happiness, and cross the bridge of transition to find a new and fulfilling direction in life. To read more about her and her practice, visit her at crossthebridgecoaching.com.

Living Her Passion – Hannah Olson Nodskov

Hannah Olson Nodskov

Hannah Olson Nodskov

Hannah Olson Nodskov has been passionate about fashion and entrepreneurship ever since she was a little girl who loved sketching outfits, drawing realistic figures, and creating a small flip-flop business with her mother. But it wasn’t until she was a junior in high school that Hannah decided to stop complaining about a lack of trendy clothes that fit her curvy body and taught herself to sew using Pinterest, YouTube, and Google. It wasn’t long before she was designing outfits that caught the attention of other plus-size teenagers and women.

Boosted by encouragement from friends and family, she debuted Hannah Caroline Couture a year later with a self-produced show in her high school auditorium. After twenty-five friends modeled outfits and other friends stepped in to DJ, emcee, and photograph the event, orders for her custom garments began pouring in. As her interest in business and fashion led her to pursue a business degree from the University of Nebraska at Omaha, Hannah began to feel the love from Omaha’s vibrant, helpful startup community. In 2014, Hannah won a business plan competition at her college that she says pushed her out of her comfort zone to create a unique business plan, present it to a large audience, and then manage the subsequent press coverage.

After attending Full Figured Fashion Week in 2015 where she showcased her designs in the same runway show as such mega brands as Lane Bryant, the door opened for Hannah to transform her hobby business into a sustainable business that grew from a few local orders throughout the year to multiple orders per month from women nationwide as well as in other countries.

Hannah on the runway with one of her models at Full Figured Fashion Week, 2018

Hannah on the runway with one of her models at Full Figured Fashion Week, 2018

Although she currently designs for women of all sizes, Hannah especially focuses her designs and ready-made collections for plus-size women using a larger standard production size than the industry uses. She is passionate about serving a niche of women who struggle with shopping for fashionable clothes that fit well, are comfortable, and take into consideration factors like bigger arms, large busts, nonstandard hourglass shapes, and differently proportioned shapes. “I believe my ability to understand these factors is crucial to the success of my business,” Hannah adds. She draws inspiration for her designs from architecture, interesting juxtapositions, and most often, the fabrics and materials themselves. Her business role model is Christian Siriano, one of the most successful winners of the television show, Project Runway and a vocal supporter of and designer for plus-size women.

Since inception, Hannah Caroline Couture has matured into offering what brings her the most joy: designing evening and bridal wear for the plus-size woman. During the day, Hannah works full-time in her dream role as Marketing Manager at a local sports technology startup, ScoreVision. At night and on weekends, she sews orders, plans social media posts, manages business finances, orders materials, and packs and ships orders to her loyal clientele.

Hannah says her favorite part about owning a business is the opportunity to make a difference in her customers’ lives and the opportunities that have opened up to her because of her business that include learning new skills and traveling to exciting places. Her challenges include balancing her perfectionism tendencies with personal relationships, a social life, and a solid self-care routine. Hannah states that the best piece of advice she ever received is to continuously gather feedback and never stop doing so. “Every time I want to expand or pivot my business, I make sure to ask for feedback from my target market(s) before investing time and resources in the idea,” she adds. “Paying customers guide businesses down the paths they’re supposed to follow.”

Being an entrepreneur has allowed Hannah to gain confidence in herself and her purpose. She advises other entrepreneurs to work on finding the balance between passion, ideas, and solving the problems of a target market. Hannah states, “Passion for something is great, but when things get tough, it isn’t always enough. Having a sustainable market is the best way to enable yourself to continue pursuing your passion.”

Renowned fashion photographer Bill Cunningham once said, “Fashion is the armor to survive the reality of everyday life.” Every time Hannah Olson Nodskov sits in front of her sketch pad or sewing machine, she focuses on bringing light, hope, and love through creative designs that help her customers remember that we are all beautiful, no matter what our size or shape.

For more about Hannah Caroline Couture, visit https://hccdesign.co/.

Living Her Passion - Jean Thares

Jean Thares, Owner Mainstream Boutique of Northfield

Jean Thares, Owner Mainstream Boutique of Northfield

As a busy Minneapolis mother and wife, Jean Thares always enjoyed her career outside the home that allowed her the flexibility to be there for her family. Still, she recognized the nagging feeling inside that she needed more. After raising her son and daughter, Jean stood at a crossroads, uncertain of where to go next. With help from her husband, she began brainstorming.

A self-professed lover of clothes and unique pieces, Jean had been a long-time loyal customer of Mainstream Boutique, a Minnesota-based women's clothing retailer built to empower, strengthen, and celebrate women through fashion. While researching franchise opportunities, Jean completed several assessments to discover what would make her happy. After each assessment pointed to working with women, Jean decided to take the plunge and open her own Mainstream Boutique.

Jean confesses she was afraid to own a business. “It was definitely easier to keep working for someone else.” While coming to grips with the fact that many new businesses fail, Jean says that weighing the pros and cons became an extremely important part of her research and decision to start a business. She adds, “It’s easy to be inspired by the stories of successful businesses instead of failed businesses. But studying failures is an essential part of the analysis before investing in a business.”

Once Jean made the decision, her opening came together quickly. Four months from the time she decided on the location, signed the franchise and leasing agreements, and hired a contractor to perform the build-out, Jean opened her boutique. Supported by her family and friends as well as other franchise owners, Jean soon realized how much she loved meeting people and helping her clientele find their own unique style and feel good about themselves.

Just like any business, there are challenges that come with the joys. Jean says that hiring and keeping excellent staff is her greatest challenge. “It takes the right person to help a woman find what she looks good in,” she adds. “I have had to adjust my schedule to work nearly every Saturday so I can be there for my customers. Being a present owner, rather than an absent owner, does make a difference to your business, sales, customers, and employees.”

Jean loves the variety that comes with owning a boutique for over two years now. She switches gears a lot between answering emails, posting on social media, working with vendors, directing employees, helping customers, paying bills, and attending networking functions. It is clear she has gained much since opening the boutique. “I’ve grown as a person and have met so many fabulous women. I also have a better understanding and appreciation for challenges in women’s lives.” Although Jean is careful not to focus on the success of the business all the time, she does feel a sense of accomplishment and pride when she looks back and sees how far she’s come as a business owner.

Mainstream Boutique of Northfield

Mainstream Boutique of Northfield

Her advice for someone who wants to open a business is sound. “Research and try to work in the business before signing any agreements. Decide what you are willing and able to sacrifice in your personal life. Find a good bookkeeper. Partner with people who know how to do things you don’t know how to do.”

Mark Twain once said, “Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” There is no question that Jean Thares is a sailor at heart who waited for the right wind to carry her to achieving her dream. And every day when she walks into her boutique, she inspires other women to do the same.

For more about Mainstream Boutique of Northfield, visit: https://www.facebook.com/mainstreamboutiquenorthfield/

Vicky DeCoster is a Certified Life Coach who specializes in helping her clients move past obstacles, create a plan for happiness, and cross the bridge of transition to find a new and fulfilling direction in life. To read more about her and her practice, visit her at crossthebridgecoaching.com.

Living His Passion – Caleb Pollard

Scratchtown Brewing Company partners (L-R): Shay Reilly, Jade Stunkel, Mike Klimek, and Caleb Pollard

Scratchtown Brewing Company partners (L-R): Shay Reilly, Jade Stunkel, Mike Klimek, and Caleb Pollard

When he was a kid growing up outside Nehawka, Nebraska, Caleb Pollard really wanted to be a farmer, just like his dad. But when life took his family in a different direction, Caleb instead attended college, married, and eventually landed roles in the private sector as well as in economic development policy and consultation. Through his work, Caleb interacted regularly with prospective and current small business owners. To witness each of them chase their dreams and work toward goals was incredibly inspirational for Caleb. From that point on, he was hooked on entrepreneurship. In 2008 as career advancement and family led Caleb and his wife, Christine, to the edge of the Eastern Sandhills in Nebraska, he had no idea that a yet-to-be-identified passion was about to begin brewing.

After marveling at the variety of beer in his local bottle shop in the early 2000s, Caleb started home-brewing with a co-worker. His venture into brewing was accidental. Caleb says, “I loved the creativity, independence, and connection to agriculture that was the beer industry.” After traveling extensively and visiting wineries and breweries across the United States, Caleb decided he was ready to pursue a new business venture.

The idea of founding a brewery in Ord, Nebraska, started as any good business does: over beers and a cocktail napkin in 2009. Once he met partners who were as passionate about brewing beer as he was, Caleb knew they had to pursue the opportunity or live a life of regret. Still, he knew that timing was critical and patiently waited for the right opportunity to transform his passion to reality. In 2011, he and his partners formulated their goals and plan of action. In January 2012, they established the company, sought financing, and acquired real estate in downtown Ord. On December 1, 2012, Caleb and his partners broke ground. Ten months later, they opened the doors to Scratchtown Brewing Company. In the summer of 2013, Caleb left his secure job and dived into the business full-time. Inspired by the advice of a former business owner—“You are either all in or you are not. There is no such thing as half-pregnant.”—Caleb accepted that entrepreneurship is not for the uncommitted. He adds, “It was a startling, humbling, and hard lesson to learn.”

Today, Caleb relishes in entrepreneurship that comes with three benefits: creativity is rewarded financially, the buck stops at his desk, and success is derived from a team effort. Whether times are good or challenging, he is thankful for the support he receives, both personally and professionally. “That engagement helps me work through the ups and downs of business ownership,” Caleb states. “Having a solid network of people that help you keep perspective is essential to getting beyond this self-is-my-business mindset.”

Scratchtown Brewing Company has evolved into a solid, profitable business. With a growing payroll and forty percent of the brewery’s business now outside of Ord, Caleb is thrilled to see Scratchtown bring much happiness to his community and beyond. He adds, “To have brand recognition in other states, not just Nebraska, tells me we’re building a reputation based on excellence and good storytelling. That’s exactly what we set out to do.”

Caleb has great advice for anyone wanting to pursue their passion in life. “Make sure your passion will actually make you money and make you happy … you can’t perpetuate a business unless it perpetuates itself.”

Steve Jobs once said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” When one walks into Scratchtown Brewing Company, sits at the bar, and samples one of their delicious beers while conversing with one of the owners, it soon becomes evident that Caleb and his partners are passionate about what they do and that determination fuels their journey every day.

Life has come full circle for Caleb. Now as a business owner who persistently sets and works toward goals, he is successfully chasing his dream—and perhaps in the process, quietly inspiring another young person who has no idea their own passion is brewing.

For more information about Scratchtown Brewing Company, visit http://scratchtown.beer/.

Vicky DeCoster is a Certified Life Coach who specializes in helping her clients move past obstacles, create a plan for happiness, and cross the bridge of transition to find a new and fulfilling direction in life. To read more about her and her practice, visit her at crossthebridgecoaching.com.